Using Google Analytics

A lot of website owners who use Google Analytics or other web analytics make critical thinking and decisions when it comes to improving their websites and to understand how people use and deal with websites. The Google Analytics is both a reliable Web analytics and platform robust which maintains confidentiality and confidence of visitors using these websites.

The system of Google Analytics is one of service oriented applications of Google. Its easy-to-use and bright interface is designed to merge with several Google products like GoogleDocs and Gmail. It‘s a powerful tool for web analysis which track users in the time they enter and leave a certain website.


Using Google Analytics 1. Create an account in Google. Log in to the website of Google Analytics. Like all programs of Google, Google Analytics require log in. In Google Analytics account, more personal information is asked unlike in other services of Google. This includes your name, time zone and phone number. To access all other services and products, the same username and password is used.

2. Continue creating your account until you reach the point wherein you have to choose on which method you want to use. There are 2 options to choose from: the new ga.js method or the legacy urchin.js. The urchin method is a good choice if you already have older version of it on your website. Approximately everyone must choose ga.js.

3. In every page of the website, add proper script. You can copy and paste it from Google Analytics page to your website. Immediately place code snippet before close body tag.

4. Then proceed to next page. This is the Google Analytics account’s main window. In here you may access all analyzed websites. The “Reports” link will bring you to the gathered raw information of the program. The Goals allows one to create traffic and advertising goals on your website.

5. Load the Reports page. Mostly, users spend their time in this section. In one section of the page, it contains gathered information categories. In the other section, it contains common questions regarding generated reports. In the middle of the page, it contains all statistics usage of your website.

Visit the Google Analytics blog to keep up with system changes and get most out of Analytics.

In addition, the Google Analytics are releasing new functionality for owners of websites providing additional privacy level for visitors through offering anonymize option for IP address information that is being sent to Google. The IP addresses of visitors are used by Google Analytics in order to provide geographic reporting in general. Owners of website can now use the option of making the Google Analytics to only use a portion of IP addresses for geographic reports.

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