Analyzing Consumer Activity Data

A lot of companies utilize online software so they can track the received number of hits from different search engine placements or promotions. These data varies depending on which supplier of web analytics is used and the required information of the company. The web metro.com and core metrics.com are examples of web analytics suppliers. The data collected by those companies show in real time. Services that are more expensive may require traffic sales of advertising campaigns.

Instructions on Analyzing Consumer Activity Data

Analyzing Consumer Activity Data 1. Log in to the provided website of your analytics service. If there is identification or username required, enter them.

2. Look at the available reporting options. Click on the “traffic” or “hits”. You must understand that hits or traffic are the actual number of people who visited your site. Review the total number of consumer activity or hits which your site received in that month. Look at the daily received hits and even by hour. You will notice that the lines or bar graphs show a particular pattern and spikes up in traffic.

3. Compare the time and dates of the traffic spikes with the time and dates of print or online advertising that you are running. Look at both traffics and notice the difference between the normal traffic and increased traffic or the visits so you will be able to determine if your advertising is effective or not.

4. Go to the report showing which internet service provider or ISP, website and search engine bring out the majority of hits. Compare those consumer activity data with the websites used where you advertised to be able to confirm discrepancies or commonalities.

5. Click the report showing specific visited pages. Record these findings, whether they went to the home page first or to your contact page where you executed any email promotions. Review the pages that were frequently visited as well as the flow of each page visited. You will notice that your contact page and home page got most of the traffic but that doesn’t mean that it’s alright to have significant drop with other pages, including the pages with order form.

6. Compare the number of orders to the number of hits. This is the conversion rate. Monitoring of conversion rate is continuous and should be monitored every month. You should be able to develop an average ratio of website hits to your orders. Use the ratio to the sales of the project. Increase your ads in a targeted specific amount to attain the revenue level you want.

7. Compare the specific advertising promotions with regional traffic patterns. Web analytics is a continuous process. Therefore, you should continue to monitor various reports on regular basis.


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