Using Web Analytics

If you have a website, you are probably curious about who’s visiting your website. Looking at web logs is what most web developers do and it is really great to have an idea of what your visitors are doing, what they want to see or what they need. It is best to have Web Analytics so you will be able to review and know what your visitors and are doing and what they want from your website and get most of your analysis.

1. Collecting Data

Using Web Analytics Collecting data is the first thing you should do. If you have web analytics tool, then collecting the logs is the thing you should do. You must include all areas of your site including:

· CGI logs

· Web logs

· Email requests

· And other that your website generates

2. Transform the data

Reviewing your common log can be boring and it is not that useful. What you must do is to transform your data into a manipulable format. Web Analytics tools have this function as well but those from non-web log formats like CGI formats should be converted.

3. Analyze the data

Look for trends in the web traffic and use the following questions:

· Which page is the most popular?

· Are there specific times that people usually visit?

· Do the visitors browse more than a page?

· How long does a reader stay?

· Do the readers come from the search engines?

· What are the primary exit pages of your site?

· Who links to you?

4. Translate Insights

After doing an analysis about your site, you must develop an action plan on how you can improve your website. Example: you found a popular entry page which you are not aware of, consider adding more links from that page to your site. Or if you have observed that viewers go to your homepage and leave, then you must focus on it and determine what’s wrong with that page and come up with ways to improve it.

5. Inspire your readers

Web analytics is a continuous process and making changes for the improvement of your website is a continuous process as well. You should not be contented with what you think is already perfect. The changes should always be exciting to you and especially to your visitors or readers. If you already come up with a plan on how to change your website based on Web Analytics, then start putting it into action.

6. Lastly, collect data again

Again, web analytics is a continuous and on-going process. After making necessary changes, track your visitors again through your web logs then evaluate with the help of web analytics.


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